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RoxStar
10-19-2005, 07:07 PM
Is it just me or are videogame ads become less and less respectful? I'm specifically targeting members of the armed forces. Here’s a Battlefield 2:Modern Combat ad I just came across
http://img424.imageshack.us/img424/8596/untitled1copy3as.jpg

Well its no wonder the media are jumping on the bad videogames bandwagon! "Click to Kill"? How stupid do yo have to be? In Game Informer last month I spotted an ad for the same game with the tag "No one in their right minds wants this battle to end!" EA has also started a fictitious Blog to spur excitement in their game. http://kenchappel.blogspot.com/

Heres a quote from the "reporter's" blog

"John Lennon sang, "Imagine all the people, living life in peace (uuuh uh oh-oh-oh)", but Pops was right. The man was a hippy and a damned fool. War gives people purpose and a sense of identity. It's good for the economy and, more importantly, it makes for great, high-impact, hard-hitting entertainment news."



I also just watched a Socom: US Navy SEALS 3 commercial that shower a whole bunch of SEALS destroy a village, with the title "This how SEALS have fun" (or something similar).

My point is, these advertisements are fueling the "Evil Games" bonfire. If Advertisers would get smart, then we would have less arrows being shot at the video game industry.

Kengo
10-19-2005, 07:46 PM
You may have a point there. It can make you wonder what kind of people the game advertisers think they are selling to. Mind you, there have been some pretty tasteless ads for films in the past as well, so I guess it isn't soley the game market. On the whole, mass marketing of many kinds tends to feel... patronising or insulting in some way. Maybe it's feeling like a statistic in a demographic?

RoxStar
10-19-2005, 08:08 PM
True, but the blog really pushed me over the edge. :firemad:

lukeiamyourdad
10-19-2005, 10:21 PM
You're right.
People in marketing are not very smart or simply think that humans are so dumb they'll get hooked onto that add because it incites people to kill.

Oh wait...humans are dumb...

Oh well...let's thank the marketing morons for inciting hate against video games!

shukrallah
10-19-2005, 10:29 PM
Meh, I get bored unless I have a reason to fight. Got to have a good story.

Besides, if you want to see how the game really is download all trailers and gameplay videos you can find...

And this whole "video games are evil" started long before this stuff. Sure this isn't helping... but its not like cutting these ads will stop the complaints.

lukeiamyourdad
10-19-2005, 10:32 PM
No, but they're not helping. Well, they are helping putting more oil on the fire and giving ammunition to the anti-gaming activists.

When you want to prove that gaming is not all about mindless barbarians shooting and killing each other, you don't hand them more ammo. This definitely doesn't help the industry's credibility.

Lynk Former
10-19-2005, 10:36 PM
They all try to tell us that they're aiming games towards adults but everyone knows that 10 - 20 year olds are their main target.

shukrallah
10-19-2005, 10:39 PM
When I talk to adults about video games they are unaware of how advanced games have gotten. They think you load up, grab a gun and run through blasting for no reason....

I have to literally explain you don't just do that, there are storylines and reasons for this (well, in most games) I try to get the point accross that they are like interactive movies... not just crap... its a very common misconception. After they realise this they drop it, and are like... "oh"

I mean, they know they watch movies with this stuff, or worse, so when they find out that a video game is just a movie that you semi control... they can't complain.

jokemaster
10-19-2005, 10:51 PM
Well, morons tend to be the people with the most money.

El Sitherino
10-19-2005, 11:56 PM
My problem with video game ads are that they're highly infantile.

Only ads that don't suck seem to be the Nintendo ones, and they're supposedly the kiddy ****ers.

IG-64
10-20-2005, 12:37 AM
Oh wait...humans are dumb...

Compared to what?

TiE23
10-20-2005, 12:50 AM
Compared to what?
Yah..... we are the top of the intelligence food chain...

*Coff*


Not cool.
~LJ

Edit: heheheh.....

El Sitherino
10-20-2005, 04:42 AM
Compared to what?
The noble sea-snail.
http://img111.echo.cx/img111/734/gary0wd.jpg

toms
10-20-2005, 09:46 AM
I saw one I thought was funny, but a bit surprising given the current climate.

It was a flash banner add that started with an image of beautiful midwestern american countryside, and a nice looking farming family. The words were "Visit the wonders of America" or something.

Then a Saladin-style warrior comes in, hacks the words the pieces with his sword and then bashes the family off screen.
Final text reads "Expand your Empire!". I think it was an age of empires ad.

---

I'm not that bothered by those ads personally, you should see the ones you get in the UK gaming mags... tend to involve mostly naked girls or huge amounts of carnage... thats the sort of thing that gives games companies a bad name, and makes them vunerable to the claim that they market these violent games at kids.
I remember one add that had a girl in a leather bikini on all fours with a leash on.. can't remember what game it was for though....

You should have seen the ads they tried for Carmageddon back in the day...

Kain
10-20-2005, 01:46 PM
Which is why I don't play alot of FPS. Especially 'real' FPS's(Socom, Brothers in Arms, ect). They make me feel so...gritty.

LightNinja
10-20-2005, 02:16 PM
"John Lennon sang, "Imagine all the people, living life in peace (uuuh uh oh-oh-oh)", but Pops was right. The man was a hippy and a damned fool. War gives people purpose and a sense of identity. It's good for the economy and, more importantly, it makes for great, high-impact, hard-hitting entertainment news."
*shock*dies*...

Mike Windu
10-20-2005, 04:52 PM
The noble sea-snail.
http://img111.echo.cx/img111/734/gary0wd.jpg


I Heart Siffeh. :xp:

I don't understand the fuss over this though. So it's an ad. We've seen more provocative ones before. *gasp* Dare I say, on daytime TV as well!

lukeiamyourdad
10-20-2005, 05:05 PM
Of course there have been more provocative ads, but that's beside the point. These ads are giving gaming in general a very bad image.

Mike Windu
10-20-2005, 05:11 PM
Somehow I doubt that very much. I doubt that the words "click2kill" would frenzy anyone into such an idiotic accusation as to say "Dear Lord, they're sending messages to my son/daughter/wife." The point of these games is basically, shoot to kill. What would you prefer it say? "Click to recieve free rabbits?" There is no "bad image" given to gaming by this ad, nor by the blog.

You're taking this a mighty bit too seriously.

And I don't even play BF2...

lukeiamyourdad
10-20-2005, 05:20 PM
Actually it does.

I hear a lot of sociologists whining about these ads claiming they incite kids to kill.

Mike Windu
10-20-2005, 05:36 PM
Yet they lack sufficient evidence now don't they. This is no different than claims against gaming made by Jack Thompson.

Except the weird thing is now gamers are complaining that ads are giving them a bad image?

What?

MTV2
10-20-2005, 05:41 PM
Heres a quote from the "reporter's" blog

"John Lennon sang, "Imagine all the people, living life in peace (uuuh uh oh-oh-oh)", but Pops was right. The man was a hippy and a damned fool. War gives people purpose and a sense of identity. It's good for the economy and, more importantly, it makes for great, high-impact, hard-hitting entertainment news."
whoever said that must die! John Lennon was the greatest artist ever! :tsk:

good for the economy? if burning off 500 gallons of fuel for some planes to get to Iraq is good for the economy, then i must be missing something. and that hundreds of people die is good for the economy, i dont think so..."high-impact, hard-hitting entertainment"...sounds like the press! :tsk:

lukeiamyourdad
10-20-2005, 05:51 PM
Yet they lack sufficient evidence now don't they. This is no different than claims against gaming made by Jack Thompson.

Well, they do lack evidence but they can use these various ads for their propaganda machine. Jack Thompson makes stupid claims about things he barely knows about, in most cases, the content of the video games themselves.
A bunch of sociologists and psychologists do complain about the ads themselves. Can we blame them when such stupid ads are made?

Except the weird thing is now gamers are complaining that ads are giving them a bad image?

Of course. When non-gamers, who think that games are just about mindless killing, see these ads, their opinion that games are intelligent entertainment won't change.
Add to that the media's obsession about showing footage from only the most violent video games, showing only the violence in your own ads doesn't help your cause.

TiE23
10-20-2005, 08:39 PM
Soldier of Fortune 2, I loved that demo :cool:

Mike Windu
10-20-2005, 08:40 PM
That is all fine and dandy, but BF2 is meant for killing. Any way you look at it. It's a good FPS I'm sure, with a story and stuff, but when it comes down to it... you're shooting Nazis. :p

Yeah, I'm aware that the media has an obsession with games like GTA and Manhunt and stuff. It really doesn't matter. I would compare it to a high school rumor that has been spread around about you or something along those lines. All you have to do is say "I don't give a f***." and be done with it. So imagewise, gamers have nothing to worry about. What are they going to do? Censor us? :| And why does the opinion of non-gamers matter? What makes us want their acceptance so? *** em. They want to think it's mindless entertainment; let them think that. Same thing goes for these ads. So they appeal to people. The devil lived in rock and roll, rap, and now video games I guess. I don't think any of us gave a damn about what other people thought about our musical preference.

When you want to prove that gaming is not all about mindless barbarians shooting and killing each other, you don't hand them more ammo. This definitely doesn't help the industry's credibility.

Yet the game is about shooting and killing in WWII. You can't put it any other way. I have yet to see how blogs about violence advertising for a violent video game give the industry a bad rap. If violence is a good part of your game, why hide it? Does someone who is looking at a BF2 ad need to be looking at kittens invading Normandy?

If anything, we aren't helping the industry's credibility when we hide and wish things toned down for a better reputation. Why? Cause only a few are standing up to the media. Rockstar takes a hell of a lot of flak for its games, yet it keeps on trucking.

That's all we need.

post scriptum: that was a really long post

lukeiamyourdad
10-20-2005, 09:49 PM
That is all fine and dandy, but BF2 is meant for killing. Any way you look at it. It's a good FPS I'm sure, with a story and stuff, but when it comes down to it... you're shooting Nazis. :p

Well, BF2 doesn't take place during WWII.
Yes, you are killing, but there's more to it then just mindless killing.
It's about teamwork, piloting vehicles, etc. You can succesfully make an ad without making it crude.

Yeah, I'm aware that the media has an obsession with games like GTA and Manhunt and stuff. It really doesn't matter. I would compare it to a high school rumor that has been spread around about you or something along those lines. All you have to do is say "I don't give a f***." and be done with it. So imagewise, gamers have nothing to worry about. What are they going to do? Censor us? :| And why does the opinion of non-gamers matter? What makes us want their acceptance so? *** em. They want to think it's mindless entertainment; let them think that. Same thing goes for these ads. So they appeal to people. The devil lived in rock and roll, rap, and now video games I guess. I don't think any of us gave a damn about what other people thought about our musical preference.

The industry is now so huge it needs to be demarginalized and show to the world that it's more then just stupidity.
Look at comic books. They used to be pretty cheesy and aimed at kids. Now they're considered art and graphic novels are recognized as litterary works.
We will still play games, they can't censor us, but if things continue, they'll look at us as murderous monsters. Even goth people get less flak then gamers.
Gamers, unlike punks and goths, are not marginal. We're mainstream and we need the world to understand that we are not outside of society.
Besides, the worst we look in the face of public opinion, the more people will join the ranks of the anti-gamers. What good can come of it? It might not go to the point of censoring, but they'll surely put a lot more obstacles in our path.
If we look better in the eyes of the general public, people like Jack Thompson won't be able to do anything at all. They're all going to yell in the dark and the industry and us will prosper without having to worry about anything.

Is there something to be worried about? Yes, or else nobody would be worried by anti-games activists.

Mike Windu
10-20-2005, 10:34 PM
I don't think we fear anti gamers. I don't think any of us do. Goths receive less flak than us because there aren't idiots running around claiming that goths murder because of what they listen to.

You can make an ad without being crude, but this goes back to the game itself.

BF2 is a war game. Ain't no niceties in war, if I may say it simply. No reason to sugarcoat.

Look at comic books. They used to be pretty cheesy and aimed at kids. Now they're considered art and graphic novels are recognized as litterary works.

There are still many who would say that comic books are nothing more than kiddie stuff. Even so, comics have taken a long time to transcend toward a graphic novel/art status. It's just a matter of patience until video games can be considered mainstream art. Because there are games out there, like Final Fantasy, Kingdom Hearts, etc that are more about story and gameplay than mindless killing.

And they do receive a lot of attention, even though they may be overshadowed at this point by the media's love for GTA. It's all about controversy because that's what sells the press.

All we need is just a little patience...

I still say **** the media though. We don't need them to praise us. We know what's good. Eventually others will too.

El Sitherino
10-21-2005, 01:15 AM
I think we're all missing the bigger issue.

These ads ****ing suck. Boring, redundant, and highly retarded.

Dagobahn Eagle
10-21-2005, 08:53 AM
They think you load up, grab a gun and run through blasting for no reason....
Well, whenever I load up a public Battlefield server, that is precisely what they do:p.

I think we're all missing the bigger issue.

These ads ****ing suck. Boring, redundant, and highly retarded.
Exactly. Thank you, InsaneSith.

BF2 is a war game. Ain't no niceties in war, if I may say it simply. No reason to sugarcoat.

But what this ad is saying is that killing is fun, and that war is good. As a side note, it is sugar-coating war.

War is a terrible, last-resort action, not something glorious and fun and macho. I supported the invasion of Afghanistan, but I was not happy about it - unlike certain others. I wasn't like "h00t, war!:D", I was like "damn, here we go again:(". People who go "yay, we're invading Iraq" are just plain dumb and need to cut down on their intake of McPropaganda burgers with McFoxNews Freedom fries.

I'm not saying war games and -movies have to be violent and brutal like Saving Private Ryan or U-96 Das Boot. If you watch war movies/games to learn about warfare, you're making a huge mistake as that is not their task. I dislike inaccuracies in historical moves/games, but still, I also dislike people who think they learn things from watching Titanic, Pearl Harbour, Saving Private Ryan,Apocalypse Now!, Rainbow Six, Call of Duty, or Splinter Cell.

In short: You missed the point entirely.

toms
10-21-2005, 09:24 AM
doesn't clicking "kill" the ad, rather than take you to it's web site? I've seen "kill" used in that sense a lot and no-one has ever taken it as an incitement to murder. You quite often see "kill this ad". You have lots of products called "popupkiller" and "viruskiller" and they aren't a problem either.

Sabretooth
10-21-2005, 09:31 AM
I remember a time when games were 2D pixelated beauties you played when you had free time or wanted to take a break...

It's true. Games have taken the "violence" factor over the edge. Just about every game that releases now has some bit of violence and the ads aren't doing anything to demote it. But heck, I enjoy the games, so I don't mind. :D

toms
10-21-2005, 09:50 AM
Once the graphics get to near-lifelike levels it will be interesting to see if the violence can kkep up. Somehow gibbing a 50000 polygon dude seems like it might be different to gibbing a lifelike human.

RoxStar
10-21-2005, 04:03 PM
I'm just saying taht its a tasteless ad is all. I mean almost anything would be better than that. Do you even need a "click here" button for ads anymore? Most users are savvy enough to know that clicking an advertisement is going to take you somewhere.