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-   -   Lego acquires rights to make Indiana Jones sets. (http://www.lucasforums.com/showthread.php?t=179605)

Samnmax221 06-19-2007 01:21 AM

Lego acquires rights to make Indiana Jones sets.
 
Shamelessly borrowed from Mixnmojo
Quote:

Originally Posted by From Bricks to Bothans
LEGO Group Secures Exclusive Construction Category Rights to Indiana Jones™ Property

--World’s best-selling construction toy brand to bring blockbuster movie franchise to life in LEGO® form—

NEW YORK (June 18, 2007) – LEGO Group, the world’s leading construction toy manufacturer, today announces a partnership with Lucasfilm Ltd. to produce building sets based on the Indiana Jones franchise – one of the most globally successful movie series ever made.

Three worldwide blockbuster films, and the highly anticipated May 2008 premiere of the new Indiana Jones movie, will provide inspiration for a series of highly iconic and action-packed build-and-play adventures of the rogue archaeologist and hero.

“There is such a natural synergy between Lucasfilm and LEGO enthusiasts of all ages that makes combining our stories with the LEGO play pattern an easy decision,” said Howard Roffman, President of Lucas Licensing. “We’re thrilled to have a chance to share the history and success of LEGO Star Wars with another Lucas franchise.”

Four playsets based on the classic trilogy are slated to launch in January 2008. Three sets based on iconic scenes from Raiders of the Lost Ark include: Temple Escape ($49.99 USD) which brings the legendary rolling boulder scene to life in LEGO form as Indy faces spiders and poisoned darts in his search for the Golden Idol of Fertility. With Race for the Stolen Treasure ($29.99 USD), kids build two desert vehicles and recreate Indy’s truck-hopping fight to save the treasure. Indiana Jones and the Lost Tomb ($19.99 USD) recreates the eye-popping suspense of Indy rescuing Marion from slithering snakes in an Egyptian tomb. And based on Indiana Jones and the Last Crusade action, Motorcycle Chase ($9.99 USD) depicts the scene where Indy and his father escape with the map to the hidden temple.

Four more constructible playsets based on the fourth movie will launch in May 2008, with suggested retail prices ranging from $9.99 to $79.99 USD.

“We are thrilled to be bringing yet another blockbuster Lucasfilm property to life for LEGO kids and adult enthusiasts,” said Jill Wilfert, vice president, partnership and alliance management for the LEGO Group. “The marriage of strong story, well-known characters, dynamic vehicles and action-oriented movie scenes with the classic LEGO play pattern is a proven winner, and Indiana Jones lends itself perfectly to the build-and-play world of LEGO building.” For more than 25 years, audiences have been enraptured by the exploits of Indiana Jones. The film trilogy – Raiders of the Lost Ark, Indiana Jones and the Temple of Doom, and Indiana Jones and the Last Crusade – garnered 14 Academy Award nominations, won 7 Oscars, and grossed over $1,182,000,000 at the box office. The films are among the most popular movies ever made and have become a legendary part of film history.

I've wanted something like this for years. Its nice to know that I'm finally going to have some Indiana Jones sets to play with, the Lego Adventurers weren't quite close enough for me.

King Dando 06-19-2007 04:21 AM

I love Lego.

I love Indy.

Win-Win!

Samnmax221 06-19-2007 04:45 AM

I haven't bought any LEGO's in a while and *URK*
Quote:

"The word LEGO® is a brand name and is very special to all of us in the LEGO Group Companies. We would sincerely like your help in keeping it special. Please always refer to our bricks as 'LEGO Bricks or Toys' and not 'LEGOS.' By doing so, you will be helping to protect and preserve a brand of which we are very proud and that stands for quality the world over. Thank you! Susan Williams, Consumer Services."
kantt breaaaaattthh!!!!

King Dando 06-19-2007 08:11 AM

Lego Bricks eh? My mistake, turns out I've been calling 'em Legos for the last 15 years.

Samnmax221 06-19-2007 10:50 AM

If they sue my for referring to them as LEGOs I'll file a counter-suit saying that all those long hours hunched over they're product in my youth has taken its toll on my back, and now I need several millions Dollars in compensation(To buy more LEGOs).

King Dando 06-19-2007 06:05 PM

Good plan.

If there's one thing everyone needs it's more LEGOs

urluckyday 06-21-2007 03:50 PM

Good stuff...can't wait.

Ray Jones 07-19-2007 08:47 AM

Yah mon. That'd be kewl.

DemonKing 10-09-2007 01:38 AM

Lego Nazis...cool.

Maybe the bad guys can have a normal face on one side and a melting face on the other to recreate the last scene from RotLA...


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