No, it's one of the most important universal constants! IS = aVl/e+s(0)^mE
I think this has been said earlier in this thread, what you personally like and what you do not, is not a choice. It's based on environment and experiences, just like with all other things you like/dislike. The only choices we make is how we gonna deal with it (i.e. denial, acceptance, shove it down the world's throat, etc).