It's all a matter of Lucasarts weighing up the risks of different strategies to determine which one would allow them to create as much revenue as possible. It's sad, but it's true.
It's not sad, it's LA being what it is: a business. Unless you don't want SW games at all, I don't see why LA doesn't need the money anyway. You're exactly right-as a product in demand goes up, so do the ways of making it.
Sadly, LA is a business, and not free of expenses. I think it needs better PR, for sure, but it's not trying to trick you.