Originally Posted by Teiraa
The lifetime subscription was available for $199 for those who pre-ordered.
Not long after launch, a new liftetime offer available for everyone appeared (at $299), which is still going on.
Since then, Turbine has been offering a discounted lifetime subscription for $199 on several occasions (e. g. for pre-ordering the expansion).
Thank you, I just heard that and I thought it was a bit dumb to invest $200 in an MMO that hadn't been released at the time.