I hope they will take the new Wrath of the Lick King example.
Wrath is an epic roleplaying story, in which all Warcraft lore is used. There is ALSO an entire PROVINCE where the two factions can fight. An entire PROVINCE filled with lv 80's fighting a REAL war.
You don't have to go there, but you can. Instead of raiding and spending 4 hours in front of a television screen, you can join the horde or alliance. It's good story-wise and it works.
I'd love to see this in the TOR mmo. Just an entire area you can fight. Lower level players can avoid it, higher level players can create a group and go there. It would rock.
"I think the Devil ****s Dutchmen."