Another double post...
It seems the Demo was leaked on Steam the other day, and it's caused a furore over at TW Center and the Total War Official forums - there's all sorts of rumors flying about - i'd advise ignoring them all.
I've also seen people calling for blood for the Demo not being released yet.
From Kieran Bridgen (Creative Assembly Staffer) over on the Total War boards:
Originally Posted by Kieran Bridgen, Total War Forums
Where to start? Well first of all yes we are aware a version of our incomplete demo code has been leaked via Steam. We had great fun watching it being played live on webcam, I can assure you.
The easiest way to address all this is to do a short QA style format, any subsequent questions please just ask and I'll answer.
i. If the demo was ready and on steam why didn't you just release it?
The demo was on Steam only for testing purposes, we knew there was a small chance it could become public if someone found the right way to get at it and someone did. It's since been removed. It wasn't ready for a public release and we have a bit more to do on it. We were testing to ensure that when a demo is released nobody has any problems accessing and authenticating it via Steam. It's slightly dangerous code security wise but at some point we had to test it.
ii. Why did you close all the threads and info on the demo?
The real answer is 'duplication'. Having a leak is embarrasing but it's not too bad. We just didn't want the method of 'how' to be shared. We're aware everyone wants the code and the demo but this isn't ready yet. It might look ready, but there is genuinly more to do. Hence we needed to ensure the 'how to' isn't rapidly duplicated before we can remove the code. We don't want thousands of you having incomplete code. I know it's maddening, but think of it like this: We take pride in polishing things at CA, even if its behind the code stuff that goes unseen, it's important to us that quality is our top priority (You may remember we even moved the release date for this reason) so please understand this is our love and we don't do 'just good enough', with demos or full releases.
iii. When will we get the demo we want?
I'm not toying with you when I say very soon. It really isn't too far away. Annoyingly I can't put a date on it, because development is not a quantative process. There will be a demo for general release and it will be soon, it's not a hype machine it's quality control.
iv. What about the guy that did it?
I want to say something a little controversial here. The exploit was our weakness, and as long as he didn't break any user agreements or laws in getting hold of the demo via Steam then there's no issue here, but that is for Valve to confirm not me. From CA's point of view I want to give the guy my thanks and respect that he's said he deliberately won't pirate the incomplete demo he's got out of respect for the game, I hope he stays true to that statement. He was also really rather complimentary in his commentary whilst playing live and whilst I can't condone or encourage what he did I would suggest that when demoing live one should always try grouping ships in custom formation (Organise then hit g on selected ships) and also account for the wind a little more when playing. In all seriousness, I can't speak about any potential legal issues but what I can say from the dev perspective is, we hoped you liked it (Those watching as well as him playing) despite it being unfinished and thanks for respecting our game and our community at large by ceasing broadcast and not redistributing. We'd ask that that be the end of the matter so we can leave it in the friendly spirit it's at now.
Now, let the questions and statements begin!
In the meantime, there's an awesome E:TW music video here.