Neutral: if it flops you won't be a success but you won't have annoying cosplayers either; if it wins you're rich and you pwn the market until you run out of ideas.
Getting in a fight with Sonny Forelli and not being Tommy Vercetti.
Love me, I win.
Hate me, I win.
Ignore me, I've got exactly what I wanted.
Love me or hate me, you're still thinking of me either way.