Haha, Johny Foreigner. I'd love it if that was actually somebody's name.
I'm happy for the BBC to do things like this with the lisence fee, because it has artistic worth: not just for the game itself, but because it is exploring new storytelling methods, slotting in to the TV series and complementing it. It's not just merchandise, but additional storytelling.
That is the main reason why I like the BBC lisence paying system -- because it means (in theory) that they can do what is creatively and artistically exciting, rather than what makes most sense. Although, if they do shut down 6 Music, I'd have to wonder if the BBC is following that idea or not.
As for the game: I have it installed and will play it one day! Maybe after the series is ended and I have Doctor Who withdrawal symptons.