There's actually a great divide in the Black/African American community over lightness of skin. Lighter people are seen as more successful/preferable.
I don't know how many times I've heard my friends talk about how dark someone is. This view is prevalent in college as well. The top black sororities have stereotypes of being light skinned pretty girls, while the lower ones have darker colored girls.
Same thing happens in Africa. Lighter = better, and it has a lot of its origins rooted in colonialism.
That's the last time I buy anything just because it's furry!