It was never the server location, as I doubt they will ever put up local servers given the running costs. It just annoys the hell out of me that when they decided to limit the launch population the primary method they chose was to exclude half the world. I have no problem with limiting the number of pre-orders and the supply of copies for a period after launch, but they should have done it globally.
It's a similar thing to that stupid auction thing they ran a year or so ago on the Social site. It was a competition for all their fans, but only if they lived in North America. Everyone else were apparently just non-entities.