I'd 3rd that. They've already achieved a great deal by not only convincing me to play an MMO, but actually pre-order it (and ultimately buy it twice). That said, there is definitely still room for improvement in a few areas.
The real test will be in a few weeks once the initial shine has worn off. TOR has a leg-up on the competition in that regard for the more single player experience oriented among us, but I'm still unsure if it will prove enough to sustain ongoing interest (and subscriptions). Time will tell I guess.