what can i say? they appeal to the masses. apparently there are masses of little kids out there who like star wars video games. back in my day little kids colored pictures and played outside, and video games were reserved for people with better motor skills, strategic thought processes, and hand-eye coordination (aka teenagers, adults)... but apparently thats changed.
i guess you cant blame lucasarts... they do what they can to make money and apparently this is what people want these days.