We already do. Problem is that we just keep trying to comprehend them as being more than what they really are. That and if there wasn't stupid, there'd be no interesting stories to tell.
Is there a numerical difference between a rickroll and a barrel roll?
Love me, I win.
Hate me, I win.
Ignore me, I've got exactly what I wanted.
Love me or hate me, you're still thinking of me either way.