It will certainly bring more idiots to the game (Troll children prefer not to pay) but I hope it can rid itself of the stigma of going F2P so soon, and just get on with being an MMO. It makes me mad because they seem to be more concerned with bad press, sacking their employees, rearranging the subscription model, justifying their decisions to the Board and posting pointless Q & A threads; Its almost VIOLENTLY clear what the community wants from an MMO, and this game in particular.
Hopefully with them making back their investment, and leveling off at about 500k-700k subs (Losing a million subs is no mean feat, but thats another discussion) They can concentrate on building the living, breathing, virtual world we were promised (SP story doesn't count mmo fans!)
People don't like to admit it, but its the small things, that inherently come with a micro-transaction model, that make an MMO.
One mans "Fluff item/option", is another mans immersion.