So has anybody heard that Lucasfilm has filed in opposition to Digg.com's application to trademark their name? Apparently Lucasfilm thinks "digg" is too close to "The Dig" game LucasArts created back in the mid-1990's and believes Lucasfilm's "The Dig" trademark would suffer if digg is allowed to trademark their name.
link to the filing on the United States Patent and Trademark Office website
I think this is a case of LucasArts just making sure they protect their existing trademark, not LucasArts trying to quash digg.com. I mean, who thinks LucasArts will actually make a sequel to The Dig
10+ years after the original game's release?