It's called SERIOUS BUSINESS. As everyone knows, the Internet is made of equal parts serious and another equal part of Business. When one of these two gains an advantage, the servers duke it out, causing Lucasforums to go down temporarily, until the balance in the Force is restored. Clearly this is the case, I don't even know why I have to explain this to all of you. Jeeze!
"Words are deeds." - Wittgenstein