This week brought an official announcement that AMD will drop the ATI brand in favor of its own.
Anandtech - Farewell to ATI, AMD to Retire the ATI Brand Later this Year
Reasons given for this branding change, as summed up by the guys at Anandtech, are:
1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.
Do you agree with AMD's decision or are you one of those that never wanted to see the ATI brand retired?