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View Poll Results: What do you think of AMD's decision to retire the ATI brand?
Yippee! It's about time! 1 11.11%
It's the correct choice but I still don't like it. 4 44.44%
Boo! What are those meatheads in AMD marketing doing? 4 44.44%
ATI? Who are they? 0 0%
Why should I care about this? 0 0%
Voters: 9. You may not vote on this poll


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Old 09-04-2010, 01:43 PM   #1
Char Ell
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AMD decides to drop ATI brand

This week brought an official announcement that AMD will drop the ATI brand in favor of its own.
Anandtech - Farewell to ATI, AMD to Retire the ATI Brand Later this Year


Reasons given for this branding change, as summed up by the guys at Anandtech, are:
1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.

Do you agree with AMD's decision or are you one of those that never wanted to see the ATI brand retired?


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