Yeah, at a Wal-mart near us JO is $10, and JA is $30. I bought JO when it was $50
Of course though, I got to play it the day after it came out, so some good came out of it. Then the next day they had a promo sale on it for $30. I almost went on the warpath.
Somehow, though, I was a little busy at the time...can't remember what I was doing...