While I am happy that a game/company wants to stand up to the giant that is WoW, I would wonder if much of anything could.
There are very few IPs/Games/Storys that can touch Warcraft right now. There are over 6 million asian players in wow. I know Star Wars is huge everywhere,people of all ages, but...That is a ton of people.
And to compare or beat a game like wow, they will need to be similar to WoW, yet better (Most likely). Yes, they could try a new direction, like many games that came out recently and have 200,000 people or so.
Super Casual friendly, Easy to understand gear upgrades/easy ability to get them, Graphics that can run on older computers, an easy to use chat/UI/Menu/Website.
Anyways, blah blah blah I know. I do hope they can put a large dent, if not remove WoW from the top. But it is going to take some work.