I think he means to say some thing like "hey guys I just created a SWG site. Check it out, it has allot of stuff about the game on it. Let me know what you think about it" or "my PA is recruiting, we have X amount of members and were looking for architects, gunsmiths, and cooks...."
Just posting a link and saying "click this link" is spamming. look at number 2 of the rules
for more info. Also be careful about number 5 of the rules too
Try not to spam, or you'll get your head